Contact: Claire Wysokowski
TOURISM SPENDING IN MONROE COUNTY
UP 5.4 PERCENT FOR 2011
TOURISM INDUSTRY A SIGNIFICANT ECONOMIC CONTRIBUTOR
July 31, 2012... VisitRochester, Monroe County's official tourism promotion agency, announced today that the economic impact of visitors to Monroe County was $958 million. That's a 5.4 percent increase from 2010 which was $887 million.
VisitRochester identifies visitors as individuals who come from more than 50 miles to Monroe County for business, tourism, meetings, conventions and special sporting events.
The numbers, released by the New York State Department of Economic Development, Division of Tourism, are a continuation of the research originally commissioned by a coalition of New York State tourism partners in 2006. Using the same research firm, Tourism Economics, an Oxford Economics Company, the state continues this research yearly.
According to the study, visitor driven expenditures in Monroe County in 2011 totaled $958 million. That's a compilation of the following indicators: Lodging - $241 million; Recreation - $43 million; Food &Beverage - $266 million; Retail - $211 million; Transportation - $192 million; and Second Homes/Vacation Rentals - $5 million.
"These numbers are encouraging news for our local economy and prove that tourism is an economic engine that has a major impact on the excellent quality of life that we all enjoy here in Monroe County," said Monroe County Executive Maggie Brooks via video.
Research results indicated the tourism impact on Monroe County generated $64.6 million in local taxes and $58.4 million in state taxes. Further, direct tourism-generated labor income was $312 million, accounting for 14,550 direct tourism jobs. The total of direct, indirect and induced tourism jobs in Monroe County is 21,000.
In making the announcement, Ed Hall, president and CEO of VisitRochester remarked, "Figures for 2011 show an improvement in visitor spending and there is no question that the tourism product in Monroe County and surrounding areas is strong-employing more than 21,000 in Monroe County." He added that The Finger Lakes region is the fourth largest tourism region in the state behind New York City, Long Island and Hudson Valley which make up 80% of the state's visitor spending. Tourism spending in the Finger Lakes was $2.7 billion, with Monroe County representing 36% of that total.
Hall also mentioned that the study results reinforce the existing marketing efforts of VisitRochester both in and out of the region as it promotes the area as a place to visit, live, learn and do business. "We are very fortunate to have such a strong visitor industry here in Greater Rochester," he said, "we remain convinced that our product is an appealing and affordable destination for leisure and business travelers alike."